Q2) How effective is the combination of your main product and ancillary texts?
In order to create consistency throughout my main product and ancillary I had to maintain factors which allows an audience member to recognise the similarities between the two.
When looking for conventional typography often seen within the indie genre research enabled me to recognise 'avenir' and 'sans serif' as a popular font choice. This has been used in indie artists such as 'The Kooks' and 'Bastille'.
Another important factor when relating my main product and ancillary text was to have a consistent theme when using colour. I decided that having a blue house colour was conventional for the indie genre. An example of a band that uses this is 'The 1975' as their bands ideology was rebranded from black house colours to pink.
During post-production we added in our house colour in the background for our text and also in the blue flashes when transitioning to a separate shot. It was effective to use the same blue house colour when creating the digipak and tour poster as it enables easy identification and a viewer passing by may become familiar with the colour and become intrigued as to what the band is about. This is an example of the cultivation theory. Indie bands often use house colours within their ideology, for example Arctic Monkeys.
Having an ancillary colour that is also seen within the main product is effective when creating merchandise as the house colour blue is a part of the bands ideology. This will help boost brand awareness and heighten profits. Potential fans can be attracted to the merchandise and research further into it, discovering the band and their music. Another factor that will arise from merchandise is the already fans being drawn to each other and bringing together the fan base and having a communal group of fans. An example of a band that promotes merchandise is 'The 1975' with items such as hats and t-shirts.
When creating the digipak I took into account how the locations shown in the imagery will link to the demographic and psychographic of our target audience being between the ages of 15-25. Candles seen within a church will attract the 'strugglers' psychographic of our audience as the candles are set in an empty location and are connoting loneliness. This would conform to the 'strugglers' audience members as they would see themselves as 'out of the norms' and cannot conform to modern society. This choice of location is also challenging the conventions as the audience are looking at themes they would not normally explore. This may help them seek guidance which therefore links to the uses and gratification theory.
The imagery within the digipak also links to the music video as the connection is within the identities of the protagonists behind hidden. Within the digipak imagery the female is shown with her back towards the camera. This style of imagery is conventional to the indie genre as having their back turned emphasises their disconnection to society and lack of identity. This is a continuous motif throughout my products. Again, emphasising their 'strugglers' psychographic. However, due to the ending of my production showing the protagonists walking towards the camera this is showing that they have discovered themselves and reminds the audience that they are not alone.
Overall, the combination of our motif product and ancillary texts are targeting the conventions of the indie genre and our target audience. By using house colours and similar typography this enables my product to be what an active audience member would expect. The blue filtered imagery of the female within the digipak also aims towards our target audience and our motif as the colour blue is a continuum within our product.
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