Q4) How did you use media technologies in the construction, research, planning and evaluation stages?
Research
While carrying out research to help me understand my chosen genre, I had used several different platforms on web 2.0, one for example being Youtube. In order to develop my understanding of the indie genre, Youtube helped me as I could gain easy access to indie music videos. This platform helped me create my textual analysis' and also my artist research. Leading me to take inspiration for my own product.
In order to find a song suitable for our genre, Spotify played a key role. Allowing us to search through different artists and their music. We were also able to download the song we chose 'The 1975 - Loving Someone' and use it during editing.
Another factor of our research which helped our understanding of our audience was questionnaires. The platform we used was SurveyMonkey. This enabled our questionnaires to be easily emailed to our participants, allowing us to gather the responses fast.
After our questionnaires had been filled out, the analysis of our information had been carried out on Powerpoint which is installed into the Apple iMac. This media platform allowed us to easily create the graphs with the information we had previously gathered.
Research into digipaks and ancillaries also required searching for indie artists album covers online. The search engine which we used was Google. This enabled fast, efficient information which helped us gain inspiration for our own digipaks.
Wordle was a platform we used after we had gathered our research from our questionnaire analysis. We were able to generate the words used in our responses and it would highlight the key words used. This was effective as we were able to pick up quickly on what was the most popular words, for example 'Church' was the most popular word used when answering the location question. This helped us see clear links to the audiences opinions and our own product.
Planning
iCloud Pages was used in the planning stages of our product which we used on an Apple iMac. This enabled us to collaborate together on one document, allowing us to all be fully aware of the decisions we were making as a group. We shared our documents for the script and the treatment.
When carrying out the risk assessments, location recce and the production schedule this was created on a Word document as it had easy access to creating graphs. We also referred to work on a the iMac's server, which helped guide us.
Technology such as the iPhone camera was also used when capturing shots for the location recce. This was an efficient way in capturing the location as it could be easily emailed to any member of the group.
Letters of permission were also a part of the planning stage. This was sent off via Email. This allowed us to be aware straight away when either DirtyHit Records or Victoria Secrets responded to our requests.
While brainstorming for our digipaks we used the platform MindMup. Allowing us to gather all of our ideas onto one page which we continuously added to and looked back when needing inspiration.
Construction
When constructing my music video my group used a variety of products. On filming days we used a Cannon600D. This camera was best suited for our product as it creates a high quality image as well as having a 'stabiliser' switch. Meaning that our shots will be of a higher, more professional quality. This also means that when taking my shots on our editing software Final Cut we did not have to manually stabilise the shots, possibly creating a blurred effect.
Equipment we also used on filming days was the tripod which enabled our shots to be still, creating the audience to be more focused on the subject matter. This also creates a more professional outcome of our product. Another piece of equipment we used was the track and dolly. This played an effective role when shooting our inside establishing shots as it created a fluid, smooth shot.
After shooting our production, in order to transfer all of our footage onto the iMacs we directly placed the 32GB SD Card into the back of the computer. This enables our footage to be transferred straight to Final Cut Pro. There was no need for a card reader.
Evaluation
When carrying out the evaluation stages I needed to use platforms such as iCloud to type up my work. I accessed iCloud through the iMacs as they work fast and efficiently, making it easier to carry out my work. Using the iMacs also enabled me to easily access Google and search for SlideShares of example evaluation questions, which has helped guide me through this evaluation.
After typing up my evaluation, I am going to use the equipment in the recording studio. I will be able to use the computer and stop and start my recordings. I will then take my recordings to the iMacs and edit on Final Cut, adding in footage of my own product to show examples of what I am referring to.
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