What is your gender?
This question displays who the majority of our demographic are between the binary opposition of males and females. The information depicts that 55% of females answered our questionnaire and 45% of males, suggesting that females in this case are the more dominant genre however in order to appeal to a mass audience we will aim our ancillaries to both genders. Representing both genders allows the audience to relate and allows the uses and gratification entertainment and information to be applied as different conventions and stereotypes will be added in order to conform to each gender role. In turn, Laura Mulvey's male gaze can be applied as if the protagonist is an attractive woman men are more likely to watch our production. This is also relevant for females, applying the female gaze and putting an attractive male into our audience is likely to attract a larger male audience.Similarly, the information reinforces the female girly stereotype as conventionally they would be expected to read and be more interested in magasine adverts rather than a male; as displayed within the graph.
What is your age?
Moreover, this feedback showed us the general ages of people who responded which gave us a good idea of who are target audience would be and who would be interested in consuming our product and reviewing our ancillaries. These results illustrate that the most popular age range would be from 15-17 with 68% of people being displayed at this age. In turn, this indicates that our target audience is in the D/E demographic. People within these two demographics are more likely to be unemployed or working class people meaning they will have more time to listen too and take in music. Taking this information into account it would be most suited if our age range was 15 and above as this is the minimum age on the most popular age range therefore widening our mass audience.
In addition , if our rating is a 15 then it is open to all ages above and due to teenagers and young adults being the most active on social media, we can publish our advertisement and promote products online. In turn the audience can view this on their convergent media devices via web 2.0. In addition, an audience under 12 or 12-14 would be too immature, meaning violence and sexual references would have to be limited, therefore this is unsuitable for our horror production. Similarly, we would not aim our advertisement at children under 12 as the questionnaire reinforces, posters and magazine covers for indie music do not necessarily appeal to them due to their inexperience within the music world. Aiming our ancillaries at under 12's does not include the target audience illustrated by the data and therefore would lower interest in our production as it would be deemed too inappropriate. In conclusion 15 and above would be the ideal age range for our production as it includes the target audience and allows us to display the right amount of sexual, religious and controversial imagery to conform to the indie genre within our ancillary.
What attracts you to magazines the most?
This question enabled us to gain an insight into the makeup of creating a magazine ancillary for our music video. The results shown on the graph depict that the most attractive element of a magazine advert, is the image peaking at 45% followed up closely by the colour at 40%. In order to capture an audience, these factors are significant. The image assists in either portraying the band through direct address building a relationship with the audience or image linking to the album creating brand awareness and identity. In turn, an audience can recognise that image and be able to access in on their convergent media devices via web 2.0 as a form of promotion. Similarly, the image may include a familiar setting to the target audience creating a sense of verisimilitude as if they can put themselves in the position of the image. Magazines consist of text and small photos hence why a large glossy image is more likely to catch an audience attention rather than typography or style. The second most favoured option colour is also a benefit within a magazine advert and is what we will be focusing on closely in order for the colours to match the album artwork and the song. Here we can apply hypodermic needle theory as if we incorporate both colour and image into a magazine advert an audience are more likely to be directly drawn towards it.
Furthermore, the other two options of typography and style scored only 10 and 5 % suggesting they are not important elements that our audience would like to see within our magazine advert. Both these factors are subjective when it comes to the Indie and can be portrayed how they like due to the conceptual nature of the Indie genre.
How would you identify the Indie genre in a magazine advert?
In order to promote our genre we asked this question to help us understand how our target audience perceive the genre itself. The largest word which appears to be 'Colour' represents the most requested result. Like the previous question asked the colour came up as the second most important factor on a magazine advertisement. Colours within the indie genre are binary opposed black and whites, calm and pale ; pale being the third most suggested word. Due to the high demand of colour we shall incorporate this into our production as this is what our target audience would prefer to see. In turn, the more colours used which conform to the genre the more identifiable the genre will be to the audience creating brand awareness and identity. Here we can apply the hypodermic needle theory as the colour will trigger an instant reaction and realisation of the band or the album being seen. The second most prominent word is 'Band', usually within the Indie genre artists focus more on instrument or the production value of the music rather than the band themselves, however as this is highly requested we will adapt some photos of either the band or the music video into the magazine advert in order for the audience to associate the genre with the band and recognise it. Here we can apply Dyer's star theory as the celebrity endorsed advertisement with features the band allows the audience to be drawn in and recognise the Indie genre.
Furthermore, the less dominant words in the background of the image feature the words 'black, clothing, alcohol, smoke' all significant stereotypes of the Indie genre yet none which our audience feel represent the genre the most. Due to this reason , will we attempt not to feature too much of these limited conventions within our magazine cover as they may not attract the same realisation of the genre as colours or a band which conform to the Indie Genre. Here we can apply Stuart Hall's reception theory negotiated as with images such as alcohol and drugs which do represent the genre, certain people may agree or disagree due to social or political reasons and there would be controversial to act as our main magazine ancillary.
Should an ancillary contain...
This question was proposed about ancillaries in magazines and wether they should consist of mainly text or image. Our target audience responded 85% mainly text and 15% mainly image. Due to our audience requesting mainly image we shall adopt this into our ancillaries in order to gain a mass audience. Within a magazine of mainly text it would be significant to add a mainly image ancillary in order for it to catch the eye of an audience; less is more will entice the audience to read the small text on the ancillary if the image is large. Here we can apply cultivation theory as if the image is large, it is more likely to be viewed and the audience will slowly gain enough information to look into the band. However the image cannot be overpowering or include too many conceptual ideas as this does not conform to the indie genre ; this genre is simplistic. The mode of address used within an image is significant within the Indie genre and may influence these results, being able to connect with the audience is an important part of already established Indie magazine ancillaries as they focus on gaining mass audience and promotion. The popularity of images in my questionnaire has allowed me to think about how we could incorporate them into our ancillary page as a way of connecting with the target audience.
Should an ancillary contain social network links e.g Twitter and Facebook?
Magazine ancillaries are forms of print advertisement meaning that they often lack ways to be accessed online. However, nowadays website and social networking links on print advertisement are giving people access to information online; hence the question should an ancillary include social network links. The entirety of our audience voted yes in regard to social networking links meaning we shall incorporate them within our ancillaries. Twitter/ Facebook or website links to the band will enable brand awareness to be created and can allow our target audience to access the music on their convergent media devices via web 2.0. Likewise, Spotify and merchandise links can be added in order for the audience to access as much information as possible about the band and music in order to promote them to a mass audience.Within our target audience of 15 and above, social media is very popular and very important. The majority of our audience would be using these networks allowing the application of the uses and gratification theory identification as the more social networking links the more widespread the product becomes and the more the audience talk about it. Surprisingly, none of our audience requested no, as some people do not have access to the internet, suggesting that those who do not use the internet, or social media would not be that interested with our product.
What images/motifs would you pair with the Indie genre?
The significance of this question allows us to understand how our audience perceive the Indie genre through symbols and motifs. The majority of our audience requested religious imagery as a motif for our magazine ancillary. Due to our music video and song being focused around religious iconography, the audiences result works in our favour. We shall focus our ancillary around religious symbols for example cross', candles and white lights; here we can apply a sense of verisimilitude as these are everyday objects and can be related with by an audience putting them almost inside the ancillary. However we have to be aware, not over exaggerate the iconography as several other conventions must be included as we need our ancillary to be unique. The second most prominent word is instrument, this common Indie element is recognised by the audience, allowing the application of the uses and gratification theory, identification due to the sense of verisimilitude created by the high quality production and the idea that instruments are not only played by music stars. Moreover, two smaller words white and natural, are still important and can be classed as conventional. However if this ancillary is made for the purpose of certain genre and the ancillary does not conform it will be pointless in its purpose and won't relate to that particular audience, therefore in our own ancillaries we must stick to the conventions of the Indie genre and attempt not to subvert them too often. In contrast, drug and simplistic where two conventions which do not necessarily fit with our ancillary. Despite the fact there may be drug abuse shown within the video, the print advertisement will steer clear of substance abuse and simple imagery as they are not highly requested by the audience and simple imagery subverts the Indie genre.
Which advertisement do you prefer? Why?
The first question proposed assists in giving us an example of an advertisement which our audience like so we can base our own ancillary on the following. The advertisement which came on top was Lana Del Ray's Born To Die reaching 45% in comparison with The 1975 who gained 30%, The Killers who gained 15% and Bombay Bicycle Club which gained only 10% of the vote. The second question explains why the audience preferred the suggested advertisements. Lana Del Ray's ancillary paired with the most prominent word 'colour' and second most prominent 'image' suggests that the audience preferred this advert due to its use of pale colours and large primary image of the artist. In turn, we shall adapt these techniques into our own production in order to appeal to our target audience. Moreover , the use of a large image of the artist creates brand awareness and allows them to form a brand identity. Here we can apply Uses and gratification Identification as the audience will be able to relate to the advertisement and recognise it due to its large image. In contrast the Killer advertisement and Bombay bicycle club which used less image and more text came out less popular therefore will ensure we have more image to text.
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